New challenges: How automated sortation systems are revolutionising fulfillment and distribution operations

Automated sortation systems are crucial tools for warehouses seeking to meet the demands of the omnichannel environment characterised by increased complexity in the number of orders and their sizes.

The warehouse and distribution (W&D) industry is undergoing a transformation driven by the rapid expansion of e-commerce and the shifting demands of customers.

Once a sector that primarily catered to B2B retail operations, with predictable, large-volume shipments, W&D and fulfillment centres now find themselves at the forefront of a logistical revolution.

As many must now adapt to the complexities of B2C fulfilment, where orders are smaller, more varied, and less predictable, the industry faces new challenges.

In this evolving landscape, automated next-generation handling and sortation systems have emerged as crucial tools, enabling fulfilment and distribution centres to meet the demands of a fast-paced, omnichannel environment.

 

Addressing new challenges with advanced sortation systems

The explosion of e-commerce has fundamentally changed the operations within W&D and fulfilment centres.

Previously, these facilities handled large, bulk orders destined for retail stores, a process that was predictable and could be planned.

However, the rise of online shopping has introduced a more complex scenario where distribution and fulfilment centres now deal with numerous individual consumers who order just one or two items at a time.

This shift has created significant challenges, including the need for these facilities to perform tasks traditionally managed by retailers, such as distinguishing between item sizes and colours for B2C orders.

Automated sortation and conveyor systems, particularly pouch technology, have become indispensable to address these challenges. Although pouch technology has been the industry’s quiet workhorse for decades, it’s now taking centre stage as the fulfilment engine for modern W&D and fulfilment operations.

How pouch sorters handle new challenges and complexity

Pouch sorter systems are uniquely capable of transporting, sorting, sequencing, and temporarily storing outbound and returned items, making them essential for managing the diverse demands of B2B and B2C orders:

  • For B2C orders, the pouch sortation system efficiently handles throughput regardless of order size, ensuring seamless processing whether an order consists of two items or ten. The sequencing will also ensure that fragile items are sorted as last items to ensure they are packing as the last item.
  • For B2B retail, it not only sorts but also sequences products to be delivered in a shop-friendly manner, streamlining shelving operations and reducing manual handling.

Strategic considerations for investing in automation

Investing in automated sortation and conveyor systems is a significant, capital-intensive decision for any W&D and fulfilment centre.

Whether expanding an existing brownfield facility or building a new greenfield site, it is essential to ensure that these systems meet current and future business needs. To maximise return on investment, businesses must carefully map out their processes, identify bottlenecks, and plan their systems design accordingly.

Before selecting specific technologies, distribution centres should thoroughly analyse their operational processes.

This involves identifying key challenges relating to speed, staffing, costs, storage, or handling returns and understanding how these issues impact overall efficiency.

By mapping out these processes, supply chain managers can develop a tailored approach that best suits their needs and ensures long-term viability.

Once this groundwork is laid, managers can determine which operation aspects would benefit most from automation. It is advisable to seek the expertise of a knowledge partner in intralogistics, such as BEUMER Group, to guide this process and ensure that the chosen solutions are future-proof.

Want to know how you make the correct investment? How to make a business case for implementing a material handling system

 

Enhancing operations beyond automation

While automation is a critical component of modern fulfilment and distribution operations, there are additional strategies businesses can implement to further optimise their material handling systems.

One area that has become increasingly complex is the management of returns, particularly in the e-commerce sector, where return rates can reach as high as 60%. Handling these returns (reverse logistics) involves multiple steps, including quality checks, relabelling, and repacking, all of which add to the complexity and cost of operations.

The pouch sorter system can play a pivotal role in simplifying the returns process.

By automatically consolidating returns with newly picked items, the pouch system allows facilities to prioritise the return of goods to customers, thereby eliminating the need for additional storage and manual picking. This streamlined approach speeds up the returns process and makes items immediately available for resale, reducing costly touchpoints and improving overall efficiency.

 

The future of fulfillment and distribution technology: Robotics and data analytics

But it doesn’t end there. The next evolution in automated fulfilment and distribution technology will involve integrating sortation systems with robotics and data analytics.

The goal is to create fully automated, end-to-end material handling systems that leverage historical and real-time data, machine learning, and artificial intelligence to optimise every aspect of warehouse operations.

Pouch technology, combined with advanced robotics, has the potential to redefine industry benchmarks for efficiency and throughput.

The seamless integration of these technologies will enable warehouses to automate and optimise nearly all processes, from sorting and sequencing to returns management.

As the industry continues to innovate, the adoption of more advanced robotics and data-driven solutions will be key to creating the warehouse of the future—a facility not only more efficient but also capable of adapting to the ever-changing demands of the market.

 

Takeaway

The warehouse, fulfilment and distribution industry stands at the brink of a new era, where the demands of e-commerce and the need for greater efficiency are driving significant technological advancements.

Next-generation material handling systems, particularly those leveraging pouch system technology, are at the forefront of this transformation, helping warehouses navigate the complexities of modern fulfilment.

As businesses consider investing in automation, it is crucial to take a strategic approach, mapping out processes, identifying challenges, and selecting effective and future-proof solutions.

With the continued integration of robotics and data analytics, the future of e-commerce fulfilment operations promises to be more automated, efficient, and capable of meeting the evolving needs of the global supply chain.

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